A look into the effectiveness Media Relations Insider

What journalists and editors really want to be advertising? What is the best way to tell a story to them? And most importantly, how to avoid the upset? These and other questions were addressed frankly to women recently in Washington "in Public Relations Round Table annual press conference, held at the historic Arts Club of Washington, DC June 20, 2007. Holding by the panelists were:

• Nancy Kerr, Editor's Choice, WashingtonPost.com

• Heather Dahl, Senior Producer / Story Planning, Fox News, National

• Chad Pergram, Chief Correspondent, Capitol Hill Bureau, Public Radio International

• Kristen Page-Kirby, Section Editor / Features, "Washington Post" Express "

Pitching with a purpose

The panelists agreed that shoots with a touch attracted their attention. Odd corners of history and looking cool on the holidays, seasonal trends and news. ForFor example, do not walk away from golf gifts for Father's Day, he said Ms. Page-Kirby. In particular, the great history of ideas during the slow months of July and August

The Fundamentals of Media Relations

Hoping to build a relationship with a journalist? Once you know the name and the beating of individual journalists, the group proposed to be friendly, reliable and looking for ways to facilitate the work, such as providingphotographs, statistical research, and product samples. Check-in once a month or two to see if there are stories that can help is acceptable, e-mail once a week is not. The journalists said they received from forty to two hundred e-mails placement day.

Media Relations "Dos and Don'ts"

• Do not show that you are familiar with the style and format of the media you're targeting, and customize the locations and emissionspublication or dissemination.

• DO concise e-mail press releases, important information on the subject and date in the subject line. Ms. Dahl has stressed the importance of writing press releases with the Blackberry in mind, if you can not get to the point of your communication with two clicks, you have lost your interest.

• Making e-mail relevant and timely updates, if any. Mr. Pergram urged the public not to underestimate the importance of this line,treat e-mail information, which sometimes can build a story around it.

• DO orchestrate support for successful events. Generally, journalists are not willing to take part in press conferences, but they agreed it would be more likely to attend a media event held in a comfortable position after working hours, with mini-but then only if it appeared to be funny or interesting.

• DO return calls promptly. The pet peeve most boring citiesthe panel was published, he has not returned their calls for two days or more.

• Do not send attachments or images in high resolution with your e-mail press releases and updates, but that journalists know that the high-resolution images are available on request. Ms Page-Kirby said that large pictures are always appreciated and suggested creating a website with high-resolution images stock photography, which could be accessed by journalists if necessary.

• Do not over monitoring telephone calls, but leave a voice message the first time you call, and be patient on the return call.

• Do not expect journalists to see the press releases and video B-roll. These experts have confirmed that they have no time.

• DO NOT press releases by fax to an anonymous "Editor." Fax no contact name spelled correctly, turn right into the circular file.

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An Insider Glimpse Into Effective Media Relations

What do reporters and editors really publicists? What is the best way to get a story they heard? And, more importantly, to avoid as you annoying? These and other questions were addressed openly at the recent "Washington Women in Public Relations Annual Media Roundtable," at the historic Arts Club in Washington, DC on 20 Held in June 2007. Holding her was the following panelists:

• Nancy Kerr, Features Editor, Washington Post.com

• Heather Dahl, Senior Producer / Story Planning, Fox News, National

• Chad Pergram, Chief Correspondent, Capitol Hill Bureau Public Radio International

• Kristen Page-Kirby, Section Editor functions "," Washington Post "Express"

Pitching With A Purpose

The panelists agreed that getting places with a turning their attention. You are looking for quirky and new story angles on holidays, seasonal trends and news. For example,do not pitch, golf gifts for Father's Day, argued Ms Page-Kirby. They wanted above all, great story ideas during the slow news months of July and August.

The Basics of Media Relations

In the hope of building a relationship with a journalist? Once you have familiarized yourself with the name and hit the individual journalists, the panelists suggested as a friendly and reliable, and seeking ways to make their work easier, such as the provisionPhotos, statistics, research and product samples. Check in once a month or so to see if there are any stories you are using is acceptable, e-mailing them once a week, it is not. The journalists said they received daily from forty to two hundred places by e-mail.

Media Relations "Do's" and "Don'ts"

• DO show that with the style and format of the media you are familiar, specifically and individually your seats and shares, thePublication or broadcast.

• DO e-mail press releases concise, important information about the subject and the date in the subject line. Mrs. Dahl emphasized the importance of writing press releases with the BlackBerry into account if they do not get to the point of your message, with two clicks, you've lost interest.

• DO e-mail with relevant and current updates, where applicable. Mr Pergram not invited the public to the importance of an online discountEmail tidbit of information, it can sometimes build a story around him.

• DO orchestrate your media events for success. In general, the journalists were not enthusiastic about participating in press conferences, but they agreed that they would be most suitable, a media event that was held in a convenient location, after closing, with refreshments, but only if it seemed to be fun or interesting.

• DO return calls promptly. The annoying pet peeve citedby the panelists publicist, who was not back their call for two or more days.

• NOT some attachments, or high-definition images with your e-mailed press releases and updates, but let journalists know that images are high resolution for the issue are available. Ms Page-Kirby, said large photos are always welcome and proposed the creation of a website with high-resolution images, stock photography itself-that can be queried by journalists, as required.

• Do not make more than one follow-up calls, but a can-call voice mail message for the first time, and ask patients about the return.

• Do not expect journalists, video news releases, or B-roll view. The panelists mentioned that they simply do not have the time.

• DO NOT fax press releases to an anonymous "editor." Any fax no contact name is correctly written to the right into the circular file.