Blogs have become one of the communication tools the most popular on the Web. Provide opportunities for everyone to create their own free web site, encouraging opinions and interaction, blogs allow individuals to create their own highly personal presentations to the web audience. They also provide for consortia of all types to experience a kind of sense of online community that were the first newsgroup early and the phenomenal success of AOL in 1990.
Blogs aremade in the fields of business and government. What began as a popular medium among adolescents and journalism has become a tool of communication very lucrative for companies large and small companies.
Corporate Blogging refers to a company producing or supporting a blog that serves to achieve business goals. As with everything, there are "best practices" to follow to ensure your business receives the maximum benefit. These seven tips guidelineshelp make your blog a success.
1. Fine Print. Blogging can lead to legal problems. Companies should have real concerns about liability, exclusions and limitations, and allowances. Although there are laws that protect against libel, misappropriations and other injuries suffered as a result of posts on the Web, companies can still be "indirectly" responsible for statements made by employees that are harmful other. Since there are so many legal issues surroundingblog, it is imperative that the site is a kind of non-liability and limitation of liability.
2. Know What You're Doing. The management should be educated by the corporate communications and legal department about what blogs are and how they might affect business. In this way, they can be active members of the blog, further improving employee relations. Their support and participation is often what makes a blog more effective.
3. Create blogging policies. Inall means, when an employee is sharing information, there is the possibility of leaking trade secrets or financial information. Blogging is also a tendency to become personal. A company must have a list of policies regarding blogging to ensure that trade secrets are kept secret and personal lives is not made public. Policies May include keeping financial information to be sent, along with serious consequences for those who use the blog for negative publicity.
4. Avoid "Marketing Blog. Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity instantly. Use the blog for what it's for, transparency. This is an opportunity to make a real connection with your customers. Don't ruin it by filling it with empty advertising.
5. Keep It Fresh. Blogs are usually judged by their amount of new content. Easy to add on to, they are designed to be updated constantly. To keep your readers return, make your content relevant and timely. Remember, the content can include anything from product releases to job openings, recent news to thoughts of the CEO. E 'virtually impossible short of material.
6. Reinforce the core values of society. Use your blog to reflect the inner soul of your company: its mission, goals and direction. A blog is just another means by which you interact with your customers and employees. Is anotherthe brand experience. It must be consistent with the impression that the company wants to do.
7. Encourage employees to use. Create an environment in which they are comfortable asserting their opinions and concerns. You'll be surprised how calm the workers speak when given such an opportunity. With all communication, blogging can become negative, so remind employees of the public nature of blogs and the consequences of their actions.
See Also : http://astore.amazon.com/buffaloblog-20 http://astore.amazon.com/tw2-20 http://accupro.co.cc/ http://warshawerror.wordpress.com http://steitz.blog.com/
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